I was born in Brasília, raised in Niterói and currently I live in Rio de Janeiro.
I've been working on design, strategy and digital
planning for more than 20 years.
I graduated in Industrial Design from UFRJ, with Graduate
degree in Strategic Design by ESPM. I worked in design studios, production
firms and advertising agencies.
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I went through different areas related to
Design and communication.
...
It was how I started my professional life in 1993. I've worked with POS projects, folders and internal communication.
A natural step for anyone who was starting in design and always liked projects that positively impact the audience.
In 1998, I started working in the digital environment. As a
self-taught, I started my studies in HTML and creating more complex interfaces.
In 1999, I started working with multimedia too, learning to use Flash. We were
in the season of experimenting on the internet and I loved those sites with
crazy navigation menus. From that time I still have the pleasure to illustrate
directly in Flash, today Adobe Animate.
Time passed and, for almost 10 years, I created websites for
large companies. Varig, Chocolates Garoto, Ipiranga Oil, ONS, TV Globo, White
Martins, Xerox and the OSB (Brazilian Symphony Orchestra) are some examples.
Later, with more experience, I came to better understand how to make complex projects a reality. This allowed me to make feasible a series of digital actions ranging from website development, special digital projects, media production, among others.
Since 2010, I have been trailling through advertising agencies
(DPZ Rio, DM9 Rio and Z+ Rio) and audiovisual producers (Matizar and Visorama).
Attending companies of all sizes, I participated in projects ranging from the
production of digital media to the creation of face-to-face digital actions.
In advertising, I was also able to apply acquired knowledge
in the seven years working as a consultant. In a market undergoing remodeling
and adaptation to new expertises, multidisciplinarity becomes a significant
differential.
At DPZ - as a creative supervisor - and at DM9 - as a
project manager - I integrated teams in which creative excellence was the prime
mover. At Z+ – as a project manager –, I used my creative experience with a
more focused approach to targeting and purchasing programmatic media, analysing
and producing reports, and using data for leads and conversions.
DPZ RIO: COCA-COLA BRASIL, SISTEMA FIRJAN, VIVO, CHL, SORVETE ITÁLIA and ORQUESTRA SINFÔNICA BRASILEIRA.
DM9 RIO: ACER, B2W, SISTEMA FIRJAN, VENGA!, GNT and OBRA DO BERÇO.
Z+ RIO: CLUB MED, GLOBO INTERNACIONAL, LIGHT, FUNDAÇÃO ROBERTO MARINHO, CANAL FUTURA, ABIC, HYATT and ACT.
These are some of the companies I've worked with in the past...