In 2013, Havas Worldwide needed a head of its new digital area in Rio de Janeiro. That was me. My first customer was Club Med, which was beginning to migrate from mostly print to full digital campaigns. I contributed to the creation and production of all digital ads, campaigns and content creation for social networks. I worked on the digital media segmentation strategy both for direct purchase of the vehicle and for programmatic media. Through the analysis of media reports for the creation of campaign reports with quantitative and qualitative conclusions, I was able to suggest improvements for future campaigns. I created and produced all the digital storefront facilities that the client opened in 2014 at Barra Shopping (RJ): interactive desks, big wall installations, external digital display and a video game. I also worked on creating some advertising films to serve on YouTube. With this experience, I had the opportunity to learn more about the tourism and leisure habits of the Brazilian AB Class and the foreigners who visit Brazil.